Meet Our Cicerone Partner, Meagen

Extraordinary evening of giving, gastronomy, and groundbreaking beverages, all in aid of Docs for Tots.

“I’m excited to try the drinks Meagen Anderson, MBA conjures up!” – Liz

Meagen Anderson is a seasoned professional with 20 years of experience in leadership, business development, commercial strategy, and training. Her career journey has taken her through esteemed companies like Philip Morris USA, The Boston Beer Company, Kalsec, and NZ Hops Ltd, where she has honed her expertise in building teams, creating immersive sensory experiences, and forging meaningful connections and collaborations through the power of beverages.

Driven by a relentless pursuit of knowledge, Meagen has dedicated over 140 hours to sensory training
with the esteemed Dr. Bill Simpson. This expertise has empowered her to develop sustainable
formulations and commercial applications in a wide range of beverage industries, from beer to cannabis,
and hops to functional drinks. Currently, she is spearheading business development efforts for cutting-
edge cannabis beverage companies, including the groundbreaking Happi—an innovative hemp-derived
functional beverage created by Lisa Hurwitz and Joe Reynolds, with patent-pending formulations poised
for rapid expansion across the United States.

But Meagen’s journey doesn’t stop there. In 2018, she experienced a life-altering transformation through
the discovery of an ancient meditation technique. This revelation propelled her to explore the practical
applications of consciousness technologies in both communities and organizations. Inspired by the
possibilities of the alcohol-free and non-alcoholic beverage segment, Meagen embarked on a personal
milestone, celebrating 1,500 days of an alcohol-free lifestyle in 2023. Fueled by this journey, she founded
the AFicioNAdo™ Certification Program—the world’s first professional training and certification program
for alcohol-free and non-alcoholic beverages, encompassing verticals in NA beer, wine, spirits, and
cannabis. In 2022, Meagen founded Transcending Trauma, which offers access to powerful meditation
training and consciousness programs, providing support to those affected by gender-based trauma within the brewing industry and beyond.

With an MBA in Sustainable Business and certifications as a Certified Cicerone® and BJCP judge,
Meagen’s primary passion is in driving category growth across the alcohol-free and non-alcoholic
beverages category. Her problem-solving approach is rooted in creating sustainable business solutions
that benefit people, the planet, and profits. As she divides her time between Kalamazoo, MI, and Franklin
Grove, IL, Meagen finds immeasurable joy in cherishing moments with her children and high school
sweetheart. Today, her mission is to share the transformative power of education, meditation, fostering
consciousness, and nurturing personal development and well-being throughout the world.

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